Case Study: Davenports

Davenport Web has just finished redesigning our very own corporate website. Here, we examine why the change was needed, the design decisions behind the change, and the outcome.

We’ll also be talking about a lot of the services that Davenport Web provide, so if you see anything that you’d like to see on your own website, get in touch.

Davenports has always been proud to offer accountancy, web and print & design to our clients in one centralized location. However, the company’s website structure simply didn’t reflect this - www.davenportenterprises.co.uk was for accountancy, www.davenportwebsitedesign.co.uk was for web and www.davenportprintanddesign.co.uk was for print & design.

Having these three websites confused our customers and reduced web traffic going to each of these sites.

We decided to unify under the Davenports name under the www.davenportenterprises.co.uk domain name, which had the highest traffic ranking.

From there, we designed a navigation structure that would emphasise the fact that there are three main services the company provides - making it obvious for visitors that all three are provided, but also that you can mix and match between the three as you choose.

Because there are three companies, we decided to dedicate the homepage to news, split into six features from the three companies - two features each, plus an individual latest news box for each company along with a company-wide special offers box.

News is going to be published frequently, and it would be a nightmare to have to keep the features and news boxes up to date manually, so we decided to use Davenport CMS to manage all the content we’re going to be publishing.

By assigning news into categories - e.g. Accountancy Features, Web Features, etc. - the website takes care of the hard work of working out what to display where, allowing less-technical members of the Davenports team to publish content, and increasing the amount of communication we can have through the website.

After making the decision, we used the company’s brand guidelines to create a look and feel consistent with the company’s image, and then set up hosting and email to support the site.

The result is what you see here. Please do leave a comment to let us know what you think of the new site!

You might also be interested in:

• Case Study: The Wynford Davenport Web redesigned the website for this busy Reading-based...
• New Davenports Website: all your business needs under one roof New Davenports Website Accountancy, Web and Print and Design all...
• Case Study: BMR Logo BMR is a London-based recruitment agency. BMR approached Davenports...
• Case Study: Anne Measures Logo Anne Measures runs a successful complementary health business. As...
• Take Control with Davenport CMS It used to be that having a website presence was...