Moira Stuart in New Tax Adverts

Moira Stuart has been officially unveiled as the new face of HM Revenue & Customs’ (HMRC) Self Assessment advertising campaign.

The well-known newsreader and presenter will star in ads publicising the new 31 October deadline for paper tax returns, as well as the 31 January deadline for online tax returns.

The new TV ads, feature Moira popping up in unexpected places to remind people of the deadline dates - the first will run in October, with the second following in January. Moira will also be appearing on billboards and posters, and in press and online ads, encouraging people to beat the deadlines and file on time.

A new video podcast, launched by HMRC, features Moira talking about her new role, the October TV ad, and help and advice on filling in your tax return. It’s available free from HMRC’s podcast pages at http://www.hmrc.gov.uk/podcasts or the campaign website at http://www.businesslink.gov.uk/selfassessment or from YouTube at http://uk.youtube.com.

Launching the campaign, HMRC’s Head of Marketing, Simon Vessey, said:

“It’s great news that Moira’s fronting our Self Assessment campaign. She’s a household name that people naturally tune into and trust, and that’s essential when you’re communicating a major change like the 31 October paper filing deadline.”

If advice or assistance in completing your tax return or any personal tax matter, why not contact us and see how Davenports can help.

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