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Search Engine Optimization


SEO

When internet users are looking for product or service, the majority turn to search engines - such as Google - to find what they’re looking for. In fact, over 90% of internet traffic begins from a search engine.

Unless your website is ranked highly, it’s very unlikely that they’ll even come across your business, and you’ll lose out.

Davenport’s Search Engine Optimization (SEO) services can help you to increase your search engine position and so grow your business. Our SEO services are fully managed and are split into thirty seven unique services, which Davenports will mix and match to provide you with the best results for your website.

We specialize in optimization for the five largest search engines in the world - Google, Yahoo, MSN, AOL and Lycos. Because the majority of smaller services use the larger engines as feeds for their results, ranking highly in the larger engines will automatically increase your rank in smaller engines used around the world.

Search engines place restrictions on what they believe is ethical behaviour for increasing your ranking. Not sticking to these restrictions - known as black-hat optimization - can cause your website to be permanently removed from the listings, something that would be equivalent to putting your business into a black hole. Davenports uses only white-hat services, which means that you don’t have to worry about having your website removed.

Davenport’s SEO technologies can be broken down into four categories:

  • Analysis and Research
  • On Site Optimization, which deals with your actual website and coding
  • Off Site Optimization, which deals with partnering with other high-ranking sites to increase your own site’s ranking
  • Reporting

When analysing your site, we’ll use techniques to discover why your website isn’t performing as well as it should be - everything from the number of pages you have, to the structure of your site, to the speed at which it loads.

For on site optimization, we’ll optimize your site’s content to make it more likely that your rank will be increased. This ranges from fixing and cleaning up the code used in your site, which can prevent search engines from correctly including your content, to creating sitemaps that advise search engines about the structure of your site. This ensures that your content can be indexed easily and efficiently.

Off site optimization focuses on increasing the popularity of your site, because the more popular it is, the higher rank it will have. This includes organic growth, press releases, directory submission and increasing the popularity of your links.

Finally, reporting will ensure that you can check exactly what we’ve been doing to help your site.

When your site is designed and developed by Davenports, you can optionally include a SEO package, which means that your site will be designed from the ground up with high rankings in mind.

If you have an already-existing web site, Davenports can analyse and improve its content as detailed above. Please contact us for more details.

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